The Map is
Not the Brand
Brand is Story.
Story is Growth.
Growth is Sugar.
For fifteen years, I've worked in fast-moving industries, helping brands grow and connect with their audience. My background spans everything from AAA gaming and publishing to the early days of Web3 to the heydays of DeFi to the rise of crypto gaming.
Each chapter gave me one truth: brands that tell stories, grow.
My job is to bring together creativity and growth strategy. I help companies develop a clear message, build a dedicated community around it, and find the right way to get their product in front of people. I enjoy the challenge of taking a brand from its very beginning and helping it find its footing in the market.
Led marketing, brand strategy, and community growth for frontier blockchain projects. Built narratives, campaigns, and ecosystems around Bitcoin staking, programmable Bitcoin layers, and conviction markets. Conducted mainnet launches, testnet growth, and partnered with protocols to amplify yield, liquidity, and staking products through storytelling and distribution.
Built go-to-market playbooks and content engines across the twin worlds of decentralized finance and iGaming. Drove adoption through content engines, acquisition campaigns, and community-led growth. Blended iGaming expertise with crypto culture, designing campaigns and partnerships that bridged traditional gaming engagement with decentralized finance.
Explored the experimental age of crypto and emerging tech. Developed strategies for community adoption, ecosystem education, and early product positioning. Supported projects in scaling their user base, refining narratives, and differentiating in a crowded, fast-moving market.
Worked as a game artist and designer on multiple AAA titles across action, racing, and narrative-driven genres. Contributed to world-building, gameplay systems, and visual storytelling for projects developed with major international studios. Gained deep experience in crafting immersive player experiences, cross-disciplinary collaboration, and delivering creative work at a global scale.
Built and scaled digital publishing platforms that reached millions of readers. Specialized in storytelling, audience engagement, and SEO-driven growth strategies that created lasting visibility and brand equity. Covered diverse verticals including video games, automobiles, science, technology, health, and photography.
Senior Marketing Manager
Led go-to-market, brand campaigns, and community growth for the world’s first Bitcoin staking protocol. Conducted testnet & mainnet launches, ecosystem adoption, and partner programs.
Senior Creative Lead
Scaled marketing and content engines for one of crypto’s most recognized brands. Delivered multi-channel programs for a brand that onboarded millions and defined a global voice.
Marketing Lead
Drove marketing, narrative, and community for the launch of the first conviction market platform. Built a 0→1 community and delivered low-CAC Alpha campaigns.
Crafting narratives that define categories, position products, and make people care.
Designing funnels, campaigns, and programs that turn audiences into active communities.
Launches, co-marketing, and partnerships across wallets, L1s, and protocols to drive adoption.
Creative direction for campaigns, pages, and UX - so every touchpoint carries the story.
You write a message. I write a plan. We see if it hums.
Whether you’re building in crypto, scaling Web3 protocols, shaping DeFi strategies, or growing in iGaming - I help craft stories, build communities, and drive adoption.