I build growth systems where narrative, distribution, AI and incentives compound.
“Working with Jay was a truly enjoyable experience. He was always responsive and efficient in managing co-marketing initiatives with our partners. His ability to provide quick and thoughtful feedback and advice made collaboration seamless.”
The Digital Thrift Store Effect
AI-driven abundance, hyper-personalization, and the transformation of digital reality. The world is slowly becoming a digital thrift store, abundant, affordable, tailored, and haunted by the ghosts of the data that trained it.
Read essay →The Tokenization of Attention
Attention used to be something you rented by the impression. It's becoming something people own. Ownership changes everyone's behavior.
Read essay →The Death of Paid Acquisition
Why CAC is spiraling and the only arbitrage left is culture. When everyone has the same targeting tools, scarcity becomes the only leverage.
Read essay →