The Signal.

Essays on strategy, narrative economics, and the art of manufacturing scarcity in an infinite world.

Why CAC is spiraling and the only arbitrage left is culture. When everyone has the same targeting tools, scarcity becomes the only leverage.

Narrative Economics in Crypto

Price doesn't follow value. Price follows belief. How to engineer the synchronization of belief at scale.

In high-ticket B2B and crypto, you don't need 1000 fans. You need 100 whales. The math of high-conviction believers.