Writing | Jay Mehta

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The Digital Thrift Store Effect

AI-driven abundance, hyper-personalization, and the transformation of digital reality. The world is slowly becoming a digital thrift store, abundant, affordable, tailored, and haunted by the ghosts of the data that trained it.

Jun 202610 min read

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CryptoStrategy

The Tokenization of Attention

Attention used to be something you rented by the impression. It's becoming something people own. Ownership changes everyone's behavior.

Feb 20263 min read

StrategyGrowth

The Death of Paid Acquisition

Why CAC is spiraling and the only arbitrage left is culture. When everyone has the same targeting tools, scarcity becomes the only leverage.

Oct 20254 min read

CryptoPsychology

Narrative Economics in Crypto

Price doesn't follow value. Price follows belief. How to engineer the synchronization of belief at scale.

Sep 20256 min read

CommunitySales

The 1000 True Fans Fallacy

In high-ticket B2B and crypto, you don't need 1000 fans. You need 100 whales. The math of high-conviction believers.

Aug 20255 min read

CommunitySales

Conviction Doesn't Scale, and That's the Point

Everything in modern growth is built to scale. The most valuable thing you can build doesn't scale at all, and that's exactly why it's worth something.

Jun 20253 min read

StrategyCrypto

The GTM Stack for Sovereign Products

Most go-to-market advice assumes a gatekeeper. Onchain products don't have one. That sounds like freedom. It means the distribution has to live inside the product.

Oct 20243 min read

CryptoGrowth

Liquidity Is a Marketing Channel

In crypto the chart is the ad and the order book is the funnel. Liquidity might be the most powerful marketing channel you have.

Apr 20243 min read

BrandGrowth

Founders as the Last Moat

This year content became free. When a thing becomes infinite, its price goes to zero. The one input AI can't fake is a specific human with a real point of view.

Sep 20233 min read

GrowthStrategy

What Comes After Performance Marketing

You can watch the performance era end in any DTC founder's P&L. When you can't buy growth efficiently anymore, you go back to the unscalable things.

Mar 20233 min read

StrategyBrand

The Price of Trust in iGaming

Trust and the appearance of trust are different products. In a category that handles other people's money, the moment they diverge, everyone finds out at once.

Nov 20223 min read

CryptoGrowth

The Retention Cliff After the Airdrop

An incentive can buy you a user. It can never buy you a habit. After this spring, a lot of teams are about to learn who actually came for them.

Jun 20223 min read

CryptoPsychology

Memes Are Monetary Policy

A central bank manages a currency with interest rates. A memecoin manages one with jokes. It's getting hard to say which one works better.

Nov 20213 min read

BrandCommunity

Selling to the Tribe, Not the Market

People are paying six figures for a cartoon and making it their identity. They aren't buying art. They're buying membership.

Mar 20213 min read