Crypto Startups (7) · Jun 2017 — Nov 2019
Zero-to-One GTM Execution
Content & Community Manager
The Decision
"Designed and executed zero-budget GTM strategies for 7 early-stage startups. Focused on grass-roots community building and organic engagement loops to establish initial market traction from scratch."
The Challenge
Launch multiple early-stage crypto startups with zero marketing budget during the ICO boom and subsequent crash.
The Approach
Grassroots community building, organic content loops, and founder-led growth strategies.
Key Initiatives
Community management across Telegram, Discord, and forums. Content strategy for thought leadership. Organic engagement campaigns.
The Outcome
7 startups launched. Communities built from scratch. Organic-first growth proven.
7
Startups Launched
Organic-First
Strategy
From Scratch
Communities
The Work
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Akropolis Brand
Akropolis Brand
Akropolis Brand
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Vietnam Community Event
Vietnam Community Event
Vietnam Community Event
0→1Community BuildingScrappy