Bitcoin.com (CRM) · Late 2019
Blockchain-Enabled Risk Analytics
CRM Manager (Contract)
The Decision
"Leveraged on-chain analysis to audit CRM data, uncovering a sophisticated fraud ring that traditional metrics missed. This initiative prevented $100k+ in losses and established new, blockchain-native risk detection protocols."
The Challenge
Traditional CRM metrics were missing sophisticated fraud patterns that were costing the platform significant revenue.
The Approach
Applied on-chain analysis to CRM behavioral data, correlating wallet activity with user actions to identify anomalies.
Key Initiatives
Built fraud detection framework, established blockchain-native risk protocols, and achieved 66.7% CTR on reactivation campaigns.
The Outcome
Identified fraud patterns in <3 months. $100K+ in losses prevented. New fraud detection processes implemented.
$100K+
Losses Prevented
66.7%
CTR on Reactivation
Implemented
New Processes
CRMBlockchain AnalysisRisk