Bitcoin.com (CRM)
Blockchain-Enabled Risk AnalyticsLeveraged on-chain analysis to audit CRM data, uncovering a sophisticated fraud ring that traditional metrics missed. This initiative prevented $100k+ in losses and established new, blockchain-native risk detection protocols.
Identified fraud patterns in <3 months. $100K+ in losses prevented. New fraud detection processes implemented.
Traditional CRM metrics were missing sophisticated fraud patterns costing the platform significant revenue. Needed blockchain-native risk detection for a crypto-casino environment.
Investigated wallet addresses using blockchain analysis tools, correlating on-chain wallet activity with CRM behavioral data to identify anomalies that traditional metrics missed entirely.
Identified a complex fraud ring and prevented $100K+ in losses. Designed segment-targeted reactivation campaigns achieving 66.7% CTR for targeted groups and 28% CTR for broader campaigns. Established new blockchain-native risk detection protocols.
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I take on a small number of founder-led growth and product engagements. If this is the kind of work you need, the fastest way to reach me is Telegram.