XO Market · Apr 2025 — Sep 2025
Organic Community Growth Strategy
Full Stack Marketing
The Decision
"Architected a 'high-signal' narrative strategy that translated complex financial mechanics into meme-culture velocity. By engineering scarcity through weekly alpha sprints and code drops, we drove 100x engagement growth and a $0.29 CAC—proving culture beats paid acquisition."
The Challenge
Launch a prediction market protocol from zero with minimal budget, competing against established players with deep pockets.
The Approach
Engineered scarcity through weekly Alpha Sprints. Migrated to Customer.io ($0 vs $6K/year). Built narrative around 'conviction' rather than 'prediction'.
Key Initiatives
Zealy onboarding gamification, NFT giveaway mechanics, multi-channel content strategy, CRM automation, and community-led growth loops.
The Outcome
6,000+ high-intent users. $0.29 CAC. 100x engagement growth in 90 days.
6,000+
Users Acquired
$0.29
CAC
100x
Engagement Growth
The Work
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Alpha Sprint Campaign
Alpha Sprint Campaign
Alpha Sprint Campaign
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Conviction Clout Series
Conviction Clout Series
Conviction Clout Series
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Building XO Narrative
Building XO Narrative
Building XO Narrative
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User Lifecycle Design
User Lifecycle Design
User Lifecycle Design
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Email Template System
Email Template System
Email Template System
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Zealy Community Sprint
Zealy Community Sprint
Zealy Community Sprint
0→1Conviction MarketsCommunity-Led Growth