Babylon Labs · Jan 2024 — Sep 2024
Mainnet Launch & Ecosystem Marketing
Full Stack Marketing
The Decision
"Led strategy and execution for multiple testnets and the mainnet launch. Orchestrated a comprehensive ecosystem marketing engine—including 'Bitcoin Renaissance' events and podcasts—that supported a $70M fundraise and drove 5x growth."
The Challenge
Launch the world's first Bitcoin staking protocol, educating a skeptical market that 'Bitcoin doesn't do DeFi'.
The Approach
Created the 'Bitcoin Renaissance' narrative. Orchestrated ecosystem-wide events, podcasts, and partner co-marketing to build legitimacy.
Key Initiatives
Multiple testnet launches, mainnet coordination, Bitcoin Renaissance 2024 event series, ecosystem partner onboarding, and thought leadership content.
The Outcome
$6B+ TVL secured. 100K to 500K+ followers. $70M raise announced.
$6B+
TVL Secured
5x
Follower Growth
$70M
Capital Raised
The Work
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Staking Campaign Visual
Staking Campaign Visual
Staking Campaign Visual
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Success Metrics Dashboard
Success Metrics Dashboard
Success Metrics Dashboard
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Ecosystem Partner Announcement
Ecosystem Partner Announcement
Ecosystem Partner Announcement
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Community Update
Community Update
Community Update
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Bitcoin Renaissance Event
Bitcoin Renaissance Event
Bitcoin Renaissance Event
Bitcoin StakingMainnet LaunchBrand Narrative