Babylon Labs
Mainnet Launch & Ecosystem MarketingLed strategy and execution for multiple testnets and the mainnet launch. Orchestrated a comprehensive ecosystem marketing engine—including 'Bitcoin Renaissance' events and podcasts—that supported a $70M fundraise and drove 5x growth.
$6B+ protocol TVL. 100K to 500K+ followers. $70M raise announced.
Launch the world's first Bitcoin staking protocol, educating a skeptical market that 'Bitcoin doesn't do DeFi.' Coordinate marketing across testnets and mainnet while supporting a $70M fundraise.
Created the 'Bitcoin Renaissance' narrative. Owned strategy, pipeline, content, and execution for @babylonlabs_io. Led design for landing pages and UX/UI for testnet and mainnet dashboards. Coordinated campaigns with LST/LRT/FP node operator partners.
Managed two testnet launches and Mainnet Phase 1 end-to-end. Directed Bitcoin Renaissance events in Denver and Korea. Grew Twitter from 100K to 500K+ followers. Ran Bitcoin Renaissance X-Spaces series with strategic speaker alignment.
Let's build the next one.
I take on a small number of founder-led growth and product engagements. If this is the kind of work you need, the fastest way to reach me is Telegram.