Kaon
BTCFi Infrastructure Go-To-MarketOrchestrated a strategic brand overhaul to capture the emerging BTCFi narrative. Aligned technical milestones with ecosystem partnerships and KOL co-marketing to dry-run the market, resulting in a successful testnet launch.
Successful testnet launch. Ecosystem partnerships aligned. Market timing validated.
Rebrand and reposition a Layer 1 infrastructure protocol to capture the emerging BTCFi narrative window before competitors claimed the space.
Led marketing strategy aligning messaging with evolving market trends and technical milestones. Developed disciplined academic/scientific brand aesthetic. Advised on brand identity, platform UX, and go-to-market planning.
Complete brand overhaul (32-page guidelines), first incentivized testnet launch, ecosystem co-marketing with early-stage projects, KOL partnership campaigns, and end-to-end campaign development from narrative crafting to community education.
Let's build the next one.
I take on a small number of founder-led growth and product engagements. If this is the kind of work you need, the fastest way to reach me is Telegram.