Bitcoin.com · Apr 2019 — Dec 2023
Strategic Retention & Revenue Growth
Senior Creative Lead
The Decision
"Directed 60+ global campaigns prioritizing funnel efficiency over broad awareness. Through user-centric analysis and activation loop optimization, we achieved 200% revenue growth and a 100% conversion lift in 14 months."
The Challenge
Grow revenue during a brutal bear market while competitors slashed budgets and teams.
The Approach
Shifted focus from acquisition to retention. Built behavioral segmentation and lifecycle automation to maximize LTV.
Key Initiatives
60+ global campaigns across email, social, and product. Multi-language support (EN, ES, PT, RU). Malta Summit activations and VIP user programs.
The Outcome
200%+ revenue growth. 100% conversion lift in 14 months. 60+ global campaigns shipped.
200%+
Revenue Growth
100%
Conversion Lift
60+
Campaigns Shipped
The Work
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Affiliate Program Campaign
Affiliate Program Campaign
Affiliate Program Campaign
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Email Promo Template
Email Promo Template
Email Promo Template
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Campaign Creative
Campaign Creative
Campaign Creative
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FAQ Page Design
FAQ Page Design
FAQ Page Design
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User Milestone Email
User Milestone Email
User Milestone Email
Brand StrategyBear MarketRetention