Bitcoin.com
Strategic Retention & Revenue GrowthDirected 60+ global campaigns prioritizing funnel efficiency over broad awareness. Through user-centric analysis and activation loop optimization, we achieved 200% revenue growth and a 100% conversion lift in 14 months.
200%+ revenue growth. 100% conversion lift in 14 months. 60+ global campaigns shipped.
Grow revenue for a $100M+ annual revenue crypto-casino product during a brutal bear market while competitors slashed budgets and teams.
Shifted focus from acquisition to retention. Built behavioral segmentation and lifecycle automation using Optimove, Customer.io, SendGrid, and OneSignal. Managed send-outs of 10,000 to 100,000 per campaign across 10 languages and 2 casino products.
Led 60+ global campaigns and collaborated on 100+ targeted campaigns. User-centric survey identified activation funnel pain points — changes drove 35%+ MoM participation and 50%+ MoM user monetization increases. Mentored design team and shipped 2 full websites. SEO pages achieving top-3 ranking by industry keyword.
Let's build the next one.
I take on a small number of founder-led growth and product engagements. If this is the kind of work you need, the fastest way to reach me is Telegram.